Our Socks

Compared to Normal 2cm on Atheltic and Hi-Ankle Bodies.

Knits/texture. Devil is in the details.

-Used for horizontal designs/heavier knits
-Usually 96-144 needle

-All double needle styles have handlinked toe closures
-All strings are inside body,(no loose strings to catch your toes on!)

Increases life expectancy of product in high stress areas

Mid-Calf styles have no branding

We like to change it up

Single 96 needle
-Boots/customer wants for a thicker sock

Double needle 144 needle
-Everyday Weight
-Shoes, sneakers, suits, jeans, anything.

-Compared to normal 5cm Midcalf
-Foldover
- welt is folded inside of body

Allows sock to form to calf and stay up all day

Increases foot breathability

Added comfort

Increases life expectancy of product in high stress areas

Stronger closure creating a more durable product for everyday activity

“N/A” logo knit inside welt

Ribbing/stretch added mid-foot allowing for better fit / helps to prevent sock from slipping

All athletic styles are knit on single cylinder machines

During weartesting we would keep socks on for 24 hours at a time without adjusting. When they stayed up, we had a winner.

Compared to 5cm on Mid-Calf

All Hi-Ankle styles focus on perspective. Depending on the angle you look at the sock, you see a different design. Top, Side, Back, Front

-Free form knit found on luxury knitwear from Raf Simons to J.W.
-Most expensive form of knitting due to time/difficulty of knitting

All double needle styles have handlinked toe closures

You cant feel a thing

No Hi-Ankle styles have branding

Intarsia machine with 105 needles used to create a medium gauge (everyday weight) sock

-Directional/design savy consumer
-Great with cropped/cuffed pants & shorts
-The inbetween height

Smaller welt, with increased stretch, allowing sock to contour to foot

Seamless toe allows for added comfort across the toes

Increases foot coverage

Grips heel to prevent slipping

No styles have N/A branding

Split Seam allows for sock to grip heel to foot, further preventing sock from slipping

-Buy in MULTIPLES
-Wear with everything
-Can be worn year round

-WSJ August 2017

-GQ.COM Spring 2018